Brianna Plato’s Digital Portfolio
Brand Marketing Strategist & Digital Creator
WORK EXPERIENCE
In my role at Rosen Hotels and Resorts, I played a pivotal role in enhancing the brand's digital presence and engaging with our diverse audience. This multifaceted position involved prolific content creation, where I crafted and published eight blogs monthly, each tailored to highlight the unique offerings of our various properties. Complementing this, I produced over eight vlogs monthly, strategically shaping our brand voice through dynamic visual storytelling. Collaborating closely with social media coordinators, I ensured a consistent and compelling content stream, with weekly releases across platforms.
This collaborative effort not only strengthened our brand narrative but also fostered meaningful connections with our audience. Staying attuned to evolving trends on all social media platforms was a key aspect of my responsibilities. This proactive approach ensured that our content remained relevant, resonated with our target demographic, and maintained a competitive edge in the digital landscape. Additionally, my commitment extended to actively engaging with our audience, fostering a strong online presence and solidifying Rosen Hotels and Resorts as a dynamic and approachable brand in the hospitality sector.
BLOGS
Rosen Hotels & Resorts
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Only three months in with Rosen Hotels & Resorts, I attended the Camping World Kickoff event with media credentials to cover the game for our audience. I consider this a giant milestone in my career, as I stepped outside of my comfort zone and attended the event by myself. I had on-field access privilege's which allowed me to capture up-close content of the game for an Instagram reel which is also included at the end of the article.
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This was in collaboration with the Dr. Phillips Center for the Performing Arts. The Steinmetz Hall had just made Architectural Digests’ list of Top 11 Most Beautiful Theatres in the World, and Rosen Hotels & Resorts was keen on covering that. There is also a corresponding vlog.
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This was a piece on five exciting things to do near Rosen Inn at Pointe Orlando. Through this blog, readers can see the variety of things to do within five minutes of our hotel, pushing convenience incentive to booking with us.
Social Media Content Creation for Rosen Hotels & Resorts
Popular
Personal Content Creation
Within the realm of content creation, my experience in videography and video editing stands as a testament to the passion and precision I bring to every project. Through my proficiency in Adobe Premiere Pro, I craft visual narratives that seamlessly blend creativity with technical finesse, reflecting not only my understanding of the editing software but also a keen understanding of storytelling dynamics.
BLUE RIDGE 2020
One of my favorite videos. My friends and I were set to visit Italy in 2020 when the pandemic paused the world- and our trip. We made the best of the situation and set course for Blue Ridge, Georgia instead. Hunkered down in a cabin and away from most civilization these memories were made. I filmed the entire experience on my Canon G7x camera.
2019 RECAP
Crafting this video was a special challenge: All the footage was recovered more than two years later off of my iPhone. Edited and published in 2022, it was interesting to look back on these memories from a pre-pandemic era.
Influencer Marketing Pitch Deck
Influencer Marketing Pitch Deck
Influencer Marketing Pitch Deck
This pitch deck was created to show the importance of utilizing social media influencers in today’s evolving digital world. At Rosen Hotels & Resorts, this pitch was presented by me as a tool to push for an influencer marketing budget.